New Arrivals

Discover the latest new arrivals in beauty, featuring just-launched skincare, makeup, hair care, fragrance, and body care from trending and trusted brands worldwide. From hydrating serums, anti-aging treatments, and sunscreen to matte lipsticks, lip tints, foundations, and clean beauty essentials, our newest beauty products are curated to keep your routine fresh and on trend. Shop new beauty arrivals updated regularly with innovative formulas, seasonal must-haves, and exclusive launches — all 100% authentic and ready to elevate your daily beauty routine.
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  • Wet Brush Original Disney Jasmine

    Wet Brush Original Disney Jasmine

    Wet Brush Original Disney Jasmine
    3.500 ISK
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  • Wet Brush Original Disney Rapunzel

    Wet Brush Original Disney Rapunzel

    Wet Brush Original Disney Rapunzel
    3.600 ISK
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  • Wet Brush Original Frozen Anna

    Wet Brush Original Frozen Anna

    Wet Brush Original Frozen Anna
    3.300 ISK
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  • Wet Brush Mini Disney Belle

    Wet Brush Mini Disney Belle

    Wet Brush Mini Disney Belle
    2.600 ISK
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  • Wet Brush Mini Disney Cinderella

    Wet Brush Mini Disney Cinderella

    Wet Brush Mini Disney Cinderella
    2.700 ISK
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  • Wet Brush Mini Disney Jasmine

    Wet Brush Mini Disney Jasmine

    Wet Brush Mini Disney Jasmine
    2.400 ISK
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  • Molton Brown Purifying Conditioner With Inidian Cress 300ml

    Molton Brown Purifying Conditioner With Inidian Cress 300ml

    Molton Brown Purifying Conditioner With Inidian Cress 300ml
    8.200 ISK
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  • Wet Brush Paddle Detangler Sky

    Wet Brush Paddle Detangler Sky

    Wet Brush Paddle Detangler Sky
    3.300 ISK
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  • Oribe Gold Lust Repair & Restore Shampoo 1000ml

    Oribe Gold Lust Repair & Restore Shampoo 1000ml

    Oribe Gold Lust Repair & Restore Shampoo 1000ml
    60.800 ISK
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  • Oribe Gold Lust Repair & Restore Conditioner 1000ml

    Oribe Gold Lust Repair & Restore Conditioner 1000ml

    Oribe Gold Lust Repair & Restore Conditioner 1000ml
    65.400 ISK
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  • Growus Sea Salt Therapy Scalp Scaler 120g

    Growus Sea Salt Therapy Scalp Scaler 120g

    Growus Sea Salt Therapy Scalp Scaler 120g
    4.700 ISK
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  • Growus Recover Therapy Shampoo For Woman 500ml

    Growus Recover Therapy Shampoo For Woman 500ml

    Growus Recover Therapy Shampoo For Woman 500ml
    5.400 ISK
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  • Evereden Kids Detangling Shampoo

    Evereden Kids Detangling Shampoo

    Evereden Kids Detangling Shampoo
    7.000 ISK
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  • Evereden Kids Cleansing Clay Shampoo

    Evereden Kids Cleansing Clay Shampoo

    Evereden Kids Cleansing Clay Shampoo
    8.200 ISK
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  • Evereden Kids Detangling Conditioner

    Evereden Kids Detangling Conditioner

    Evereden Kids Detangling Conditioner
    7.800 ISK
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  • Malin+goetz Hair Pamade

    Malin+goetz Hair Pamade

    Malin+goetz Hair Pamade
    8.600 ISK
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  • Jill Stuart Brilliant Jewel Perfumed Hair Mist

    Jill Stuart Brilliant Jewel Perfumed Hair Mist

    Jill Stuart Brilliant Jewel Perfumed Hair Mist
    11.900 ISK
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  • Benton Benton Body Honest Tonic Ampoule 100ml

    Benton Benton Body Honest Tonic Ampoule 100ml
    7.100 ISK
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  • Benton Benton Body Beer Yeast Shampoo 500ml

    Benton Benton Body Beer Yeast Shampoo 500ml

    Benton Benton Body Beer Yeast Shampoo 500ml
    4.800 ISK
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  • Truelab Botanic Pomegranate Shampoo

    Truelab Botanic Pomegranate Shampoo

    Truelab Botanic Pomegranate Shampoo
    3.300 ISK
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  • Truelab Botanic Pomegranate Treatment

    Truelab Botanic Pomegranate Treatment

    Truelab Botanic Pomegranate Treatment
    2.900 ISK
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  • Truelab Botanic Violet Shampoo

    Truelab Botanic Violet Shampoo

    Truelab Botanic Violet Shampoo
    3.300 ISK
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  • Truelab Botanic Heartleaf Teatree Shampoo

    Truelab Botanic Heartleaf Teatree Shampoo

    Truelab Botanic Heartleaf Teatree Shampoo
    3.200 ISK
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  • Doopeeboo Scalp Moisturizing Dry Ampoule

    Doopeeboo Scalp Moisturizing Dry Ampoule

    Doopeeboo Scalp Moisturizing Dry Ampoule
    4.600 ISK
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